Analysts from a large statistical company, Rossi, conducted a special investigation, the purpose of which was to find out what approaches exist to the “male” and “female” choice of housing.
As a result, several very curious facts turned out:
– Women in such an important issue rely less on their own opinion than representatives of the stronger sex. Almost half of the representatives of the representatives did not choose the option “only their opinion”, while men designated it among the prerequisite. But more than half of the female respondents boldly rely on the opinion of friends and relatives, for men these opinions are important in only 43% of cases.
– Internet forums and social networks giving advice on the acquisition of real estate were significant for women. None of the men surveyed would rely on them, because they consider these opinions incompetent. At the same time, men trust experts whose opinion is covered in the press. Although often “practices” from the forums are right more often than theoretical experts (also statistics data).
– When choosing the most important sources of information that can influence the choice of real estate, the Internet turned out to be the most popular (except for social networks, which, as already mentioned, were included in a separate question) – half of the respondents draw information from it. As for other sources, they were distributed almost evenly: approximately 10% of respondents trust information from the press, outdoor advertising, television and radio. At the same time, the analysts’ assumption that television as a trusted source of information would be more significant for older people did not materialize – among them, more than among young buyers use the Internet and trust it more.
– Radio as well as outdoor posters are of great appeal to younger customers (nobody over 35 named them as authoritative sources of information).
– The messages printed in newspapers and magazines are guided by people over 35 when choosing housing, while young people do not buy them at all.
– Among those who pay attention to outdoor advertising and trust it, there are more men (this indicator is explained by the fact that men drive more). Otherwise, there is no gender difference. Both women and men use radio, social networks, and television to get information about real estate. The differences are only in the recognition of these sources as authoritative.
